"From January 15, 2022, when the law’s implementing rule went into effect, through March 13, 2023, Amazon failed to post any signs at the entrances of any Amazon Go stores in New York City that would notify customers that those stores collect, retain, convert, and store consumers’ biometric identifier information," the lawsuit says.Īccording to the suit, Rodriguez Perez notified Amazon on Feb. The New York City law applies to characteristics used to identify a person – including facial recognition, retina scans, fingerprints and handprints, the shape of an individual's body and more. The lawsuit charges that Amazon Go stores "collect biometric identifier information on every single customer, including information on the size and shape of every customer’s body." 'Just Walk Out' tech violates NYC law, lawsuit saysįor consumers in New York City, the suit points to "The Biometric Identifier Information Law" – a law enacted in 2021 that requires retailers and other commercial establishments that collect, retain or store biometric identifier information to disclose their practices to consumers "by placing a clear and conspicuous sign" near all entrances "in plain, simple language." "These individuals are provided the appropriate privacy disclosures during the enrollment process," Amazon said.Īmazon did not comment on Amazon Go allegedly collecting shoppers' body shape and size. Only customers who enroll in Amazon One – the company's "contactless, palm-based identity and payment service" that can be used to enter select Amazon Go stores – will "have their palm-biometric data securely collected," Amazon said in its statement. "To make this 'Just Walk Out' technology possible, the Amazon Go stores constantly collect and use customers’ biometric identifier information, including by scanning the palms of some customers to identify them and by applying computer vision, deep learning algorithms, and sensor fusion that measure the shape and size of each customer’s body to identify customers, track where they move in the stores, and determine what they have purchased," Thursday's class-action complaint reads.įebruary: Justice Department sues Google, alleging company has monopolized advertising market Similar "Just Walk Out" technology is advertised at Amazon Fresh stores. Items taken from a store's shelf will be added to your "virtual cart" and items put back on the shelf will be removed, Amazon's FAQ's say. Amazon Go is advertised with "Just Walk Out" technology, available for users with the Amazon Shopping app – or, at some locations, Amazon One or a scannable credit card linked to an Amazon account.Ĭustomers can enter an Amazon Go store by scanning the app, taking whatever products they want and leaving without physically checking out.
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